McKinley Advisors

I partner with McKinley Advisors to support the firm’s mission-driven professional and trade association clients. I create content for email campaigns, website content, social media posts, ads, and more, including copy for campaigns that won Association TRENDS 2022 Gold and Silver TRENDY Awards. Working directly with clients, I craft messages that drive results, spanning increased conference attendance, membership renewals, abstract submissions, awareness of new products, and more. I also have worked on McKinley’s internal marketing efforts, including writing its updated Diversity, Equity, and Inclusion site copy and case studies that promote the achievements of McKinley and its clients’ impact. In addition, I support new business and continuous improvement efforts, gathering data and insights as part of a project close-out process that I helped develop. Current clients include the Lean Construction Institute, Pharmacy Technician Certification Board, and American Inns of Court.