McKinley Advisors

I partner with McKinley Advisors to support the firm’s mission-driven professional and trade association clients. I have created content for email campaigns, website content, social media posts, ads, and more, including copy for campaigns that won Association TRENDS 2022 Gold and Silver TRENDY Awards. Working directly with clients, I have crafted messages that drove results, spanning increased conference attendance, membership renewals, abstract submissions, awareness of new products, and more. I have also worked on McKinley’s internal marketing efforts, including writing case studies that promote the achievements of McKinley and its clients’ impact. In addition, I support new business and continuous improvement efforts, gathering data and insights as part of a project close-out process that I helped develop.